In 2016, DRA reached a first-of-its-kind agreement with Netflix to make accessible for blind people the movies and videos offered through the Netflix video streaming and DVD rental subscriptions.
Under the agreement, Netflix will provide a new technology called “audio description” for many popular titles in its streaming and disc rental libraries. Audio description technology lets blind people know what is happening in scenes without dialogue or scenes with significant visual elements via an audio description track that contains narration of the visual elements that is synchronized with the show or movie. Television and movie studios will create the audio description tracks and provide them to Netflix. Without audio description, blind individuals do not know what is happening in scenes without dialogue and can misinterpret the meaning of other scenes.
Under the agreement, Netflix will also make its website and mobile applications accessible to individuals who are blind and use screen-reading software to navigate websites and apps. Screen-reading software is an interface between people who are blind or low vision and computers and/or mobile applications. The software creates an audio version of text and images that appear on a screen that it reads aloud to a user. The user then controls the computer or mobile device by pressing keys or tapping on a mobile application. With the changes Netflix is making, users who are blind or low vision will be able to independently use the Netflix website and mobile applications.
These improvements will provide people who are blind or low vision with unparalleled access to online video entertainment services currently enjoyed by millions of Americans.
- April 14, 2016: Netflix to Enhance Access for Customers Who Are Blind